November 26th, 2009 Add Your Comments Bookmark and Share

Wow, it has been a while since I posted something practical that you can use on your own blogs. It’s about time that changed so I’m going to detail what I’ve found to be the best way of adding a privacy policy to your WordPress blog.

In order to play it safe it’s best to have a privacy policy, perhaps for no other reason than you want to run Google Adsense. If you’ve got no idea what should go in a Privacy Policy then I’d suggest you use this generator. Once you have your text you’d think it would simply be a case of just linking to it? The trouble with this is that since Matt Cutts revealed that nofollowed links still impact what link value you pass on (I’ve always recommended nofollowing Privacy Policies in the past) having every page on your website link to a page that is 99% duplicate content that has no outgoing internal links on it is a complete and utter waste of you hard earned link juice.

Soooo, we need to add a page to our WordPress blog and copy our privacy policy text into that. That’s all fine and dandy, your privacy policy will now be on your standard template and all those internal links will be there. At least using a followed link to your Privacy Policy will result in some of that link juice spreading back to your actual content pages. Only thing is now our Privacy Policy is included everywhere where our pages our included in your theme – most likely that means a prominent menu. This isn’t what we want at all; we prefer to keep our Privacy Policy in the footer or somewhere less prominent than our main menu!

The final piece of the jigsaw is to stop our Privacy Policy page appearing in our menus. I tried several ways of doing this including setting various statuses (based on some wrong info from the net) and even manually altering the database (worked but was a pain). In the end the easiest way I found of excluding a WordPress page from your menu was to use the Exclude Pages From navigation plugin, it’s a piss of piss to use. On each page it adds the option to “Include This Page In User Menus”, leaving it unchecked gives us the result we’re looking for. It’s now just a case of manually linking (using a standard followed link) to our Privacy Policy in the footer template of your WordPress theme. What we end up with is a Privacy Policy that is linked to from each page that also passes link juice back to your other content.

(I have a confession to make, it looks like I never implemented this technique on this blog since changing the template, will do it now!)