Bounce rates, often quoted but hardly ever understood. The bounce rate features on just about every website stats package/service going but what does it mean and what is a good bounce rate?
There seems to be plenty of people willing to over complicate the whole business of picking a domain name. To some extent I don’t blame them, it’s really hard to write a lengthy article or interesting sounding chapter in an e-book about something that in reality is actually very simple! In my opinion buying “the right domain” is simple, really really simple.
Everybody knows what click-through-rates (CTR) are and how important they are to making money online? Right? You’d be surprised just how many people see CTR banded around but don’t really understand what it means. With this in mind I thought I’d lay it down in as plain an English as I can muster for all those newbie’s out there.