How is your traffic doing after Google’s Penguin update (April 24th 2012)? If you’re anything like me you are suffering quite badly. A lot of the websites I’ve built in the last 2-3 years have been hit hard of by this update regardless of content quality or promotion techniques used. A couple of those sites I was very proud off and even worse it seems that one in particular was negatively impacted by the actions of somebody else linking to it…brilliant. Then there is MoneySchemes.net, which for reasons of not being a moron I tend not to promote using any of the systems and tools I write about on it. Yet if you are reading this via a web search you are probably one of only around 30 people to do so today, where as before the 24th this site receieved hundreds of visitors a day. Why wouldn’t it? It’s all unique content, written by somebody who knows what they are talking about (most of the time!) and a lot of people find it quite useful. It’s not hooked up in any quick fix link systems (not be me anyway) so why would it get hammered? I guess sometimes it’s more about the subject of your writing than the quality of it.
BUT anyway, on to the real subject of this post. What to do with your websites that were badly affected by the Penguin update?
Right now I wish I had a pound for every webmaster who had suggested this to me, each thinking they were being devilishly fiendish! What you need to do is buy another domain, copy your affected website to it and then 301 redirect the old domain. IT’S BRILLIANT! (So if you think you’re being sneaky doing this you’re really not) How can this not work? For a start do people honestly believe that Google are that stupid that they are going to just allow people to move affected websites to new domains and pick up where they left off? Really? I’d be amazed if this works but please be sure to let me know how you get on with it.
My strategy, if that’s what you can call it, is going to be a little different. I’ve just decided to carry on exactly as I was prior to the Penguin update. This involves writing the vast majority of the posts for my websites myself, not being afraid to add the odd piece of 3rd party content, keeping the linking so that most of it is natural and again not being afraid to use the few tools that can still add value.
Now all I need is for Google to take a long hard look at their current rankings and decide if they think that they are really giving people the best search results. I can’t imagine it will be too long before we start to see some major and minor tweaks to what Google have done with Penguin and I’m confident enough that my own content will stand up at the end of the day….and in the meantime I’ll just do a lot more fishing!