March 23rd, 2012 Add Your Comments Bookmark and Share

Quick, panic. Start throwing your hands in the air like you just don’t care. Some websites have been de-indexed and they have links pointing at you! Will the world end? Is this the end of life as we know it? No.

Having a link on a de-indexed website of any type doesn’t negatively affect your website, set you up for a Google ban, mean the Police are going to come knocking on your door, the sky will fall in or anything else for that matter. All it means is that Google no longer values that website (the deindexed one) and won’t count any links from it.

If all your backlinks (and authority) are from sites that suddenly get de-indexed then yes that is bad, bad SEO in the first place. Most people doing this as a career undertsand that link building is about diversity right? Having some backlinks from non indexed pages is as natural as having links with the text “click here”, or links from no-followed blog comments, the odd link from a real high PR page etc etc

Simply syndicating content (snippets, articles, whatever) left, right and center all over the web is not a link building strategy. There is the odd service out there that can add massive authority (usally adding the diversity for you) but I’d never dream of exclusively relying on any 1,2,3,4 or even 10 “systems” for link building. I can’t undertsand why anybody would.

All these services and tools that are available are designed to ASSIST you with link building, no matter what any sales page says not one of them is the be all and end all answer to higher rankings. The web just doesn’t work like that. Even if they were there is nothing to stop Google deciding it doesn’t like what they are doing and changing the rules on a whim.

Now calm down, the world will carry on.